La Fin du Monde (French for "The End of the World") is a Belgian style tripel, bottle conditioned golden ale[disambiguation needed] introduced in July 1994 and produced by Unibroue of Chambly, Quebec. In 2004, Unibroue was purchased by Sleeman Brewery.[1]
The name is said to derive from the European explorers' belief that they had reached the end of the world when they discovered America.[2] However, a folk interpretation attributes the name to a marketing agent, who upon being frustrated at not finding a satisfactory name, exclaimed to his discouraged colleagues: it's not the end of the world![citation needed]
La Fin du Monde is the winner of many medals of excellence: 5 platinum, 6 gold, and 1 silver from the Beverage Testing Institute since its introduction in 1994.[3] In 2004 it won the gold medal at the Los Angeles County Fair for Belgian-Style Abbey Ale.[4]
The colour is a cloudy blonde with a golden hue. Though similar to Belgian triples in appearance, La Fin du Monde is less bitter and more spicy (featuring coriander and orange peel), more similar to Tripel Karmeliet than standard triples like Chimay and Westmalle. The beer contains a very high (9% ABV) alcohol content.[2]
La Fin du Monde features in Unibroue's standard line of beers, among them: Don de Dieu (Gift of God), a 9% ABV Belgian Strong Pale Ale; Trois Pistoles (named for a town in Quebec), a 9% ABV Belgian Strong Dark Ale; and Maudite (Damned), an 9% ABV Belgian Strong Dark Ale. [5]

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